Why Your Personal Beliefs Are Keeping You Trapped In A Mental *Checkout* Line

Justin Zack
1 min readJan 15, 2024

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Photo by BP Miller on Unsplash

This weekend I stopped in the grocery to buy some OJ and Baked Beans.

The checkout clerk said, “Gross. I hope you aren’t eating those together?”

I wasn’t.

But 50% of me wanted to say, “Actually it’s my favorite meal!”

(Just to make things awkward.)

Now, I’m a nice guy.

So I laughed, agreed, and walked out with my weird culinary combo.

I got to thinking on the way back to my car…

What if OJ and Beans were my favorite dead grandmother’s recipe?

And today was the day to I was making it in her honor.

I would have felt like a weirdo (or worse been offended).

We all do this to some extent — project our beliefs on others.

We assume others think, believe, and act the same way.

But we don’t!

Duh!

So, a much better approach would have been to get curious, make an observation, and checkout what I had in my basket with a question:

“What are you making with beans and OJ?”

She might have learned something new.

And broken free from a mental rut.

PS…”Orange baked beans” recipe has 5 stars on Google.

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Justin Zack
Justin Zack

Written by Justin Zack

Project leader. Product thinker. Write about human things. Find me at justinzack.com

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