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What I learned from the book “Badass Making Users Awesome”
Help your users get what they want, not what you want
I first read the book “Badass Making Users Awesome” by Kathy Sierra in 2018. Considerably late to the game given the book was released in 2015, but it’s still a book I return to every so often as a reminder of a core principle in product development.
Bestsellers are driven by word of mouth
The author suggests that word of mouth translates to an honest, non-incentivized recommendation about a product and the results that it derives. When a user gets a result they don’t just feel awesome, they are awesome.
All that matters after a user experiences your product is:
- What can they now do vs they couldn’t before
- What can they now say or show
- What has been unlocked for them
- What progress can they now make
This is what drives users to talk to and recommend a product.
To get started, all you need to do is help one person get a better result. Then do it again and again. Word of mouth will take care of itself.
Word of mouth drives desirability and desirability drives success It’s not a…
