Competitors + Customers + Choices

These Fundamental Secrets Will Get Your Product Planning Off To a Rock Solid Start

Start your successful product planning here

Photo by Chase Clark on Unsplash

The best product plans have a clear objective and create a path for your team to build toward it

Product planning is a pretty big deal. It’s the first step in making sure your company is working on the right thing at the right time. So many moving parts need to fall into place and it’s enough to make you go crazy!

Here are some secrets I’ve learned about putting together a great product plan:

1) Know your market

2) Keep your product plans focused on meeting customer needs

3) Ruthless prioritization

#1: Know your market

Keep an eye on competitors — but don’t get distracted.

By focusing too much on what your competition is doing, you can end up ignoring the needs of your customers and focusing on features that are already widely available in the market.

Know your market.

You should be able to describe exactly who your customer is, how many of them there are, where they are located and how…