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The Wisdom Thesis: How to create a product that will take you to the top of any market
The Rick Butts Method for Market Category Creation
If you want to create original content, use the method that I’m about to show you to create articles, content, and products that will take you to the top of whatever market you want to be in.
This method was developed by Rick Butts circa 2012. I came across this video back then and find it to still be relevant today. Rick passed away and unfortunately never got to see this method through. I’m sharing here to keep his thoughts alive.
Think about something you know has sold well. For example “The Tipping Point” or the “4 hour work week”.
These people created something unique in the marketplace that was founded by challenging the fail points of an existing system.
They framed the problem the market was looking to solve in a unique and different way. And they became the expert by showing the market their simple system.
