The Real Reason No One Follows Your Advice

Justin Zack
1 min readJan 30, 2024
Photo by Oleg Laptev on Unsplash

Words are empty.

Unless…they have weight behind them.

And the way your words carry weight is by both what you do and the way you do it. You can give something lip service all day long, but if there’s no action and no proof…

Then them there is empty words!

(That’s how we say it in the South.)

Think of someone you admire.

The most likely reason you admire them is because of what you have seen them accomplish. They’ve achieved a result. And chances are you want that result for yourself too, which is why you are attracted to them.

But would you be attracted to them if they, for example, cheated and lied their way to success?

Probably not.

Because the WAY you do something is just as important as WHAT you do.

And when you put both your work and your approach together it’s 10X louder than anything you can say.

Bottom line: Your work and your ways are louder than your words.



Justin Zack

Project leader. Product thinker. Write about human things. Find me at