To create great content use the 5W’s and H, but which should come first?

6 different ways to start your next article

Photo by mari lezhava on Unsplash

To inspire action, start with WHY

Why gets all the attention. It’s the go to place to start when looking at a problem, identifying beliefs or centering on a cause. Start here when you want to inspire and bring your communication to its roots.

Start With Why

To make a sale, start with WHAT

What is the brass tax. If you want your audience to know exactly what they are getting, tell them what it is! If why inspire’s action, what is the action.

Start with What

To build an audience, start with WHO

This is my personal favorite, as I believe all things start with people. Without people you are left…