The Only Three Questions You Need to Answer About Your Product

If you are building a product and looking to serve an audience, there are three core questions you must answer.

Here are the questions:

Who is your customer?

Photo by Robert McGowan on Unsplash

Who is the specific person that your product is for.

• What is their name?
• Where do they live?
• What are they interested in?

Those are sub-questions to answer the main question. But you get the point. You have a product. Who is it for?

If you make custom t-shirts, are they for employees in a large corporation, or are they for the anti-establishment college freshman that wants to wear his opinions on his chest? You must decide.

What are they ready to buy?

Photo by Jordan Rowland on Unsplash

You may make t-shirts, but what are they ready to buy.

What do they want and need. Here’s a hint, what are they already opening up their wallet for. Today’s purchasing behavior says a lot.