Practical Steps to Name Your Product

An actionable summary of The Naming Book, 5 Steps to Creating Brand and Product Names that Sell

Naming products is hard.

Most people name products on personal preference.

To be more objective, set some criteria first.

This will help you set a name based on strategy instead of arbitrary preference.

Six Criteria to Help You Name Your Product

Use a Memorable Pattern

Increase your product name memorability quotient by following one or more of these patterns:

• Rhyme -Slim Jim
• Unusual spelling -Reddit
• Onomatopoeia -Zipcar
• Initial hard consonant — t, k, p, d, g, v
• Pun — Nin Com Soup
• Figurative language — Like a Rock

Select a Tone that Fits You

The words you use say a lot about the type of product you are creating. When you talk about your product, how do you talk about it? What tone do you use?

For example:

• Modern
• Traditional