Jim Edward’s 5-Step Framework For Quickly Finding And Writing Personal Stories That Sell

What I learned from a $25,000 mastermind

Justin Zack
5 min readFeb 24, 2024
Photo by Noah Silliman on Unsplash

This weekend I devoured Jim Edwards new book Story Selling.

It’s easily worth 1,000x times the $4.99 Amazon Kindle price.

If you don’t know who Jim Edwards is, he is one of the Godfather’s of modern internet marketing. Jim and Russel Brunson built Funnel Scripts, a template library that helps you quickly generate copy for all kinds of industries. He’s written two best-selling books on copywriting, and he teaches one of the most effective methods for writing sales copy that converts: Hook-Story-Offer.

Inside his new book, he included a bonus link to a presentation he did for a $25,000 mastermind on the secret to quickly identifying the best stories you can tell to make a lot more money (and the 2 hook templates he uses to make them work). Full transparency, the book isn’t that great, but the video is amazing.

This post is a breakdown of what I learned.

Jim says…

Most people struggle with telling stories because they can’t find a story to tell.

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Justin Zack

Project leader. Product thinker. Write about human things. Find me at justinzack.com