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How to Create Raving Fans of Your Product in the First 24 Hours of Your Customer’s Experience

Justin Zack
4 min readMay 6, 2021

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Photo by Keith Luke on Unsplash

I signed up for two new SaaS products in the last day. Both of them won me over as a customer in the first 24 hours. They both did one simple thing immediately.

They showed me they knew my journey.

I use and try a lot of different SaaS products. The most common thing I experience is an ask for my biggest challenges.

Rarely, I feel immediately understood when I’m being onboarded. Instead, I get interrogated. I feel as though I’m being placed in a bucket so I can be marketed to more effectively in the future.

My experience with both ConvertKit and Grammarly was different. While they both collected some demographics as I onboarded, it was what they did shortly after I was onboarded that made them stand out above the crowd of SaaS products that I’ve used recently.

ConvertKit Helped Me Get My First Subscribers

I joined ConvertKit to start an email list for a podcast service that I’m starting to build. I am offering a service to help tech leaders build a relationship with their audience.

I’ve been an avid user of Mailchimp for years, but I decided to try a different solution this go around. Within 5 minutes of…

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Justin Zack
Justin Zack

Written by Justin Zack

Project leader. Product thinker. Write about human things. Find me at justinzack.com

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