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How to build a community flywheel with your online course

Six actions course creators can employe to make a team out of students

Justin Zack
3 min readAug 13, 2021
Photo by "My Life Through A Lens" on Unsplash

Online courses afford a great opportunity to work with and find liked minded people that you enjoy working with.

That’s the hope.

But for course creators, building a community from scratch is no easy task.

If you are just starting out getting the right mix of early adopters and behaviors is crucial to building a community that builds on itself.

I’ve been a member of three cohort based courses in their infancy and here are six things I’ve noticed that has made them grow to be successful.

Stack the deck with diehard fans.

It’s not enough to just have people in your course. You need the right people.

You need a band of brothers and sisters that are salivating to learn from you and help each other.

Diehard fans will give you significant feedback and operate as a pseudo team as you learn what they are most interested in from you.

Push for performance. Pull on potential.

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Justin Zack
Justin Zack

Written by Justin Zack

Project leader. Product thinker. Write about human things. Find me at justinzack.com

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