A “Fill In The Blank” Customer Vision Template for Marketers
Before [your change] people did [x], after [your change] people do [y].
For Example
Before Dollar Shave Club people paid $15 for razors at the grocery store, after Dollar Shave Club people pay $1 per month for quality razors shipped to their front door.
What‘s it for?
A clear and compelling product story will help you establish a foundation for your product messaging and how you communicate about the value your product offers.
Who is it for?
Marketers, copywriters and product managers.
When to use?
Use this formula to dial in the difference your product makes to your customers, especially in the early phases of thinking about your product. For example, if you have a product idea, use this formula to help articulate why it’s meaningful. Or if you are sitting down to write a sales letter, use this formula to come back to the central message that you want to communicate.
