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3 steps to get unstuck and activate your creativity

Justin Zack
4 min readMar 1, 2021

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You need to break the patterns in your thinking

Photo by Sigmund on Unsplash

Whenever I am working on a project it’s tempting to bury my head in my computer. I open up a thousand chrome tabs and start going down the rabbit hole of information. I do it without even thinking about it. It’s second nature (command + shift + T). I start with a question I am curious about and the next thing you know, I’m looking at kitty litter on amazon wondering how I even got there?

Then I realized what was really going on. I was attempting to substitute the internet for my brain.

Right now I have no less than 13 desktops with multiple tabs open on each. They all made sense when I created them, but now they are just cognitive overload.

Truthfully, the habit of going to that amazing well of information we call the internet is a habit of lazy thinking. I would end up on the same sites I always went to. I could see how other people had landed in the same place as me because they were using their internet brain too.

I even tried the 23 google search tips that were supposed to make my searches more effective. More effective searches, yes. Activating my creativity, no.

What was I really trying to accomplish in having the internet answer my questions? I wanted speed. I wanted access to…

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Justin Zack
Justin Zack

Written by Justin Zack

Project leader. Product thinker. Write about human things. Find me at justinzack.com

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