Don’t let these roadblocks stop you

3 Barriers to Product Planning Success

And how to defeat them

Photo by Patrick Tomasso on Unsplash

Product planning can be a daunting and confusing challenge for some.

Failure to plan is a surefire way of ensuring failure with any strategy.

There are 3 common product planning barriers that are keeping your growing business from success. By overcoming these barriers you can transform your product planning processes.

Barrier # 1 — Product planning is ignored and not respected

This can come from senior management or leadership, but it’s a problem if it exists at all. Product planning should be an integral part of everyone’s job as a company grows.

Scrappy organizations that grow fast because of their ability to be nimble and adjust quickly fall into this trap. Senior members of the team harken the glory days when planning was wasteful and action was rewarded.

Action must be a part of the equation, but as a company grows and matures, planning must be respected as a means to better outputs.

To avoid this barrier, build your planning discipline over time. The more people you add your team, the more important it is to create a play that everyone…